Tuesday, 6 October 2009

Off we go again!

Interesting article about Tesco - do supermarkets gain during recessionary times? This is despite the fact that if you ever go to a supermarket you spend more than in a corner shop?



Is demand for Tesco products income-elastic?

Is there much loyalty or are Sainsbury and Tesco highly cross-elastic?

Given imperfect knowledge in the customer, once inside the shop, assuming credit cards, is demand for most products price elastic or is there a tipping point when you realise that products have gone up?

TV-based competition is concentrating on price comparisons - many goods. Building up an image?

Advertising shifts the demand curve - but also affects the elasticity.

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